For example, if you want to schedule a 15-minute phone call, attach a scheduling link to the initial message, rather than waiting to send the link until after they respond. Follow-up if you don’t receive a timely answer. Send a courteous, tactful follow-up message if you don’t hear back within the first 10 to 14 days of reaching out. Then give it about a month and initiate contact again if necessary. This will keep you at the forefront of your lead’s inbox—and top of mind as well. Mistake #6:
You’re Fatiguing Audiences with Too Much Activity If someone follows your brand on social media, it’s a given that they expect to interact or hear from you on a regular basis. A consistent posting schedule is crucial to create maximum exposure for your content. However, there’s a fine line between increasing brand awareness and being so active on social media that it comes across as self-promotional, or just plain annoying. In fact, 42% of users unfollow brands that excessively publish content. Yikes! “To occupy enough of their mind space to get a deal buy email list down the line, you have to constantly remind contacts and connections of your value. But you have to do it in a way that doesn’t ‘fatigue’ them,” the marketing experts at The Paperless Agent point out.
buy email list
“To prevent that fatigue, good marketers use multiple channels of communication to stay connected with their audiences.” Make sure social media isn’t your only channel for promoting your messages. Cross-promote on these other platforms too, so your followers aren’t overwhelmed on any single channel: Blog Email Phone calls Text messages Videos Make 2022 Your Strongest Year Yet on Social Media If you’re guilty of any of the mistakes above, you’re certainly not alone. As with any channel, it takes time to adapt to social media—and constant refinements in order to be successful. As you finish off 2021 and get ready for next year, keep these points in mind and you’ll be sure to take your social media game to the next level.