Consider re-engaging past customers and retargeting your current audiences. Experiment with new markets and platforms that you haven’t tried before. Email campaigns Email is more relevant than ever, and precisely for this reason you should be careful in your email marketing strategy. Especially around the holidays, inboxes are saturated with promotional emails. How do you stand out, and how do you do that without annoying your leads away? First of all, you should have a solid mailing list, and strategies on different platforms (website, social media, etc.) to build your email list. Encourage visitors to subscribe to your mailing list with pop-ups and CTAs, inviting them to “get the best offers”, “get additional discounts”.
Subject lines are your chance to make a great first impression and capture the attention of your audience. You have 25-30 characters to convince them to bulk sms service open your mail. Choose wisely. Keep your email copy brief and interesting, ideally between 50 and 125 words, but make sure it’s informative enough. A good practice for specific campaigns such as Black Friday and Cyber Monday is offering some additional discounts and coupons. The power of social media You should allocate some time and budget to promote your deals in advance, and to make sure the promotions reach the right audiences.
Using hashtags, starting competitions and giveaways with prerequisites of following your account, tagging friends, and re-sharing on their profiles can help you gain maximum visibility. It’s a good idea to plan your social media posts in advance. Create a “Black Friday campaign calendar” to increase brand awareness and engage with the followers. A successful strategy would have a fine balance between offering value and catering to customer needs, and promoting your products. Social media is no longer just a promotional channel.