Show that you are first and foremost human, just like your target group. Human challenges connect us and make us approachable and accessible. Don't be afraid to show this. Do this right! Do what really suits you as the person behind the organization. In terms of interests and qualities and work together. You don't have to be able to do everything yourself. If you do what suits you and develop further in this, you will experience more motivation and you can offer your target groups the best possible. Will you stay at home this summer vacation, or will you set up the content?
Whatever it is, summer is a great time to look back at the most inspiring and useful pieces of content of recent times. In this summer read I share the 20 best tips for creating good content. From how to cleverly use the magic word 'but' to how to structure fax number list your long-read. So you can get back to work after your holiday with refreshed knowledge! The power of long texts Whether your new writing will be short or long, of course, depends on the purpose of the text. A short and concise article can be just as valuable as a lengthy text of 1,000+ words. As long as the reader finds the answer to the question, learns something new or is inspired.
Whatever we call it (long-form content, monster blog, article, long-read, writing, whitepaper, e-book, deep-dive we now know that long texts can also count on appreciation . It is important that you immediately grab the attention of the reader at the top of your article. Is your intro boring or is it not immediately clear what you are going to discuss? Then it is logical that a reader drops out as soon as he sees '15 minutes of reading time' above it. of time Raymonde Mayland named long-form content as one of this year's content trends. She writes that it is not about the attention span of the reader, but the 'contemplation span'.