To make products go abroad and open the door to cross-border markets, brand integrated marketing cannot be ignored. Brand integrated marketing promotion does not blindly apply advertisements and marketing activities to the brand, but a set of complete, coordinated and appropriate countermeasures formulated after understanding consumer Buy email list needs through market research and combining with the brand management strategy. Brand integrated marketing promotion can make the brand give birth to a strong life in the market. This vitality can continuously accumulate market value for the brand and convert it into the purchase value of consumers.
Brand integrated marketing promotion is not easy! To do it well, you need to grasp three core points. As long as you master these three cores and know them well during promotion, you will definitely be able to make great profits in brand integrated marketing promotion.
The first core is the consumer. If you want to carry out brand integrated marketing, you must first study and understand users, especially in cross-border trade, the characteristics of users vary widely. Before opening up the market, we need to collect relevant user information, such as the user's gender, age, educational background, work occupation, etc., and even vertical refinement to the user's mobile phone network usage. When advertising, only video ads will be placed under WiFi coverage. mobile terminal. These users include target consumers and potential consumers, maintain target consumers and attract potential consumers. Do a good job in building a consumer database as the basic data for product differentiation.