“WeChat Reading” is a mobile reading application owned by Tencent, which was first released in August 2015. Although it was launched later than similar products (Palm Reading, QQ Reading), "WeChat Reading" has gained over 100 million users in just four years, and its strength should not be underestimated.
The slogan of "WeChat Reading" is "Let reading no longer be lonely", and it focuses on social reading. Through the three methods of [discovering high-quality and good books with friends], [discussing and communicating collisions with friends], and [comparing reading time with friends], we can promote the collision of ideas between users, friends and strangers, so as to deepen mutual influence and form a positive interaction. cycle.
"WeChat Reading" focuses on in-depth country email list reading, with publications (including various translations and original books) as the main book category, and continues to attract users through activities such as low prices, free unlimited cards, free reading in teams, and participating in activities to send paper books. According to the intelligent recommendation, continue to recommend good books to users, so that users can develop a good habit of reading, and continue to stick to the platform.
2. Purpose of experience
As the author is a moderate to heavy user of mobile reading, I use Kindle for reading all the year round, and I am very interested in the e-reading industry and emerging mobile digital reading applications. I hope to understand the similarities and differences between digital reading applications and Kindle readers in experience.
1) Market size
According to iiMedia Research, the market size of China's digital reading industry continued to grow from 2018 to 2020, with an average growth rate of over 15%. However, since mobile reading has been developed for many years and the market has matured, the subsequent growth rate is expected to continue to slow down. However, the overall digital reading market is still expected to reach 45.39 billion yuan in 2022.
2) Digital reading revenue
The revenue of the digital reading industry is mainly composed of subscription revenue, copyright operation, advertising and email, etc., mainly based on user subscription payment.
However, with the disappearance of the market demographic dividend and the rise of free reading applications in recent years, subscription revenue has begun to decline year by year, with an average annual decline of about 1.38%.
However, copyright (IP) operations (such as the creation of online literature, adaptation of film and television works, etc.) have increased significantly, suggesting that people's pursuit of high-quality content has increased and they are willing to pay for it.