Apr 04, 2022
In General Discussion
Why is it important to have good segmentation criteria? What is market segmentation? In general, market segmentation consists of a Telephone Number List dividing the public into clusters or segments based on certain characteristics. This means that the Telephone Number List division of a large group of consumers with different purchase intentions, preferences, and needs makes it possible to structure subgroups, which are much more homogeneous Telephone Number List and aligned with the purpose of a business. Thus, market segmentation can be carried out for a number of reasons, such as the creation of personalized marketing actions in Telephone Number List in accordance with one or several buyer personas or the structuring of sales strategies adapted to the reality of a certain group. In this way, we can say that market segmentation is executed by Telephone Number List bringing to the fore one of the great challenges of marketing and sales professionals: generating more sales. The increase in conversion is the reflection of a considerable improvement in communication since by homogenizing the characteristics of a group we can adapt the tone of Telephone Number List voice and the content of the message, thus establishing a closer and more harmonious bond. Likewise, this increase is due to the planning and implementation of personalized marketing campaigns, aimed at a specific group of Telephone Number List consumers who show interest in the products or services that the company offers. Characteristics of a market segment Next, we present the 4 characteristics that define a segment: Accessible The Telephone Number List group must be accessible and available, thus allowing rapid measurement, analysis and evaluation of the data. It is important that the set of consumers can be Telephone Number List quantified and measured.