Apr 09, 2022
In General Discussion
Postage is an important consideration - will you mailing list be mailing first class or standard (bulk rate)? If you're using a landing page or pURL, where will it be hosted and who will collect the data? If you're using reply mail, have you arranged for a business reply permit? 15. Budgets A direct mail campaign should cost between 50 cents and $1 per piece depending on complexity and quantity. (Some mailings - especially 3-dimensional packages - will cost several dollars or more per piece, but they are the exception.) When looking mailing list at your budget, separate out your fixed costs from your variable costs. Your creative and project management costs are fixed budget items. These costs remain the same regardless of quantity. Your variable costs - for lists, printing, mailing, and postage - will change with quantity. 16. Schedules A direct mail campaign typically takes 5-10 weeks to get into the mail. The most time-consuming step is the creative which can take 2-6 weeks depending mailing list on the complexity and the turnaround time for approvals and revisions.